Announcing SoundCtrl’s Music Tech Day at IWNY

Join us on Wednesday, May 22nd at the Internet Week NY HQ at the Metropolitan Pavilion for the second installment of Music Tech Day – a day of keynotes, panels & classes designed for lively debate and inspiring experiences about the advancement of digital music culture.

Last year we brought you a full day of dynamic speakers ending in an interview with SoundCtrl’s own Jesse Kirshbaum and the legendary industry critic Bob Lefsetz.

To register for a FREE pass to MUSIC TECH DAY visit and use discount code HQ_MUSICTECHDAY

This year kicks off at 12:00 PM at 125 West 18th Street, New York, NY 10011

12:00PM – 12:45PM: Big Data vs Big Engagement 

Success does not just mean driving big numbers, but ensuring big engagement in real time. In 2013, we have seen the rise of real time marketing and its impact on engagement. It’s more than numbers and passive consumption, but detecting if your content is connecting with your audience.

Moderator: Beverly Jackson (Senior Director Marketing and Social, The GRAMMYS)


- Alex White (Co-Founder and CEO, Next Big Sound)

- Brandon Martinez (Co-Founder & CEO, IND music)

- Matt Corey (CEO, Mass Relevance)

- Allison Moore (Associate Director of Advertising, Social Media Marketing, & Consumer Research – ‘stache media, a division of RED and Sony Music Entertainment)


12:50PM – 1:10PM: ooVoo with Warner Music on SXSW Warner Live tech/social 

Warner Music and ooVoo teamed up at sxsw to create VIP concert experiences for half a million fans who could not travel to Austin. For the first time ever, groups of fans could see and hear each other while watching live performances by Macklemore, Paramore, Flaming Lips, Icona Pop and others via ooVoo video chat. Find out how it was done and how they plan to change “music television” forever!


- Larry Lieberman, CMO, ooVoo

- Lori Feldman, SVP Brand Partnerships & Music Licensing Warner Bros


1:00PM – 1:45PM: Best Practices: Going Digital DIY 

Ariel Hyatt leads this discussion with Oberhofer on how to build and cultivate a loyal fanbase, grow personal brands, and sell more music/tickets/merch as an indie or just starting artist. The conversation also includes representatives from some of the leading artist support platforms like PledgeMusic, Indaba, and others to engage artists in a discussion of how they’ve found success using these digital tools and what might still be missing in the space.

Moderator: Ariel Hyatt (President & Founder, Ariel Publicity)


- Brad Oberhofer (Artist & Producer, Glassnote Records)

- Jayce Varden (Co-founder & COO, PledgeMusic)

- Nate Lew (VP Partnerships, Indaba)


2:05PM – 2:50PM: Streaming It: The Tipping Point 

Over the past 10 years, the average person’s record collection has shifted from his bedroom wall, to his computer hard drive, to now, possibly, just a feed on his social channels. The industry has witnessed a great shift from traditional purchase models to a growing number of digital streaming platforms that compete based on varying factors such as access, personalization, and social capabilities. This session seeks to understand why access suddenly became preferable to ownership and predict how this model will evolve in an ever-changing landscape of competition and demand. How will we be discovering and sharing music and video in the next few years?

Moderator: Andrew Hampp (Senior Branding Correspondent, Billboard)


- Matt Ostrower (Senior Director of Artist Partnerships & Programming, Pandora)

- Steve Goldstein (CEO and Founder, ZUUS)

- Daniel Hayek (Director Education + Community, Vimeo)


2:55PM – 3:15PM: Game Changer: Revenues in the Virtual World

GIG-IT is the first and only virtual 3-D concert game for Facebook that brings together social gaming, music, fashion and fun. Players will have a unique platform to interact with their favorite musicians, engage with brands in new ways, and showcase their inner artist by sharing their concert creation with the social world. Founder and CEO John Acunto takes the stage to discuss this brand new platform in music and gaming and talk about his experience in investing and developing new music technology over the past 20 years.

Speakers: John Acunto (Founder & CEO, 212 Decibels & GIG-IT)