Aside from running Dubshot Records, SoundCtler Chris Schlarb is also the new guitarist for rock/hip-hop outfit Riot !n Paris. To promote their new single, “Attack of the 5 foot hipster”, they’re trying to stand out in a crowded hip-hop market by engaging fans with an innovative music video where YOU decide what happens next. See for yourself:
If you’re into the music, check out their show schedule on their Facebook page.
Wicked concept! Ground breaking idea from and indie hip hop group, probably why kanye decided to post it on his blog too!!!