via Adweek
by Erin Griffith
Digital streaming services are expanding their self-definition by turning themselves into platforms.
Last fall, Clear Channel revamped its iHeartRadio streaming site to include 150 digital-only channels on top of the 800 terrestrial stations it streams. The company Tuesday announced it would open its API to third party app developers and hopes to attract developers who will extend the current browser-based iHeartRadio service onto new platforms and devices, said Brian Lakamp, President of Clear Channel Digital.
The API is already used in apps created by Grace Digital, Xbox and Yahoo! TV, for example.
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