via Billboard Biz
by Richard Smirke
Radiohead is looking to sidestep the thriving secondary ticketing market by partnering with the fan-to-fan orientated Ticket Trust for its forthcoming U.K. tour.
The Ticket Trust was established in 2011 by the U.K. Association of Independent Festivals (AIF) and U.K.-based merch and e-commerce company Sandbag to offer a secure ethical alternative to the thriving secondary ticket market. The independently run Trust, which has previously partnered with a number of U.K. festivals, including Secret Garden Party, Bestival and Creamfields, provides a platform for fans to buy and sell tickets at face value, plus a handling fee, capped at 10%, payable by the buyer.
Although dates for Radiohead’s 2012 U.K. trek are yet to be announced, the band has pledged that any tickets sold through its w.a.s.t.e. merch store will be made exchangeable for face value via the Ticket Trust, if the owner can no longer attend.
Radiohead is the first high-profile artist to directly align itself to the enterprise. Joining the band in signing up to the Ticket Trust is the Eden Sessions, a series of summer concerts staged at the Eden Project, Cornwall. Blink-182, Plan B and British electronic artist Example are confirmed to appear at this year’s event. U.K. festival the Secret Garden Party has also signed up to the service, with Bestival among those set to register, according to a spokesperson for the Ticket Trust.
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