By Jessica Wunsch
Known as one of the best apps to go to for free concert information, 2012 FlashFWD Nominee Bandsintown has updated their Artist Platform today, making it easier for artists to promote their upcoming tour dates through the service.
Artists who tested the new social features saw that the virality of Bandsintown’s targeted posts was five times higher than that of traditional Facebook posts. In addition, Bandsintown’s posts received much higher levels of engagement than standard posts. Now with the new platform, the app has taken these features and made them public so that every artist using it can achieve similar results.
“We are constantly striving to make Bandsintown the best possible way for artists to promote their shows and for fans to find these shows,” said Julien Mitelberg, CEO of Bandsintown. “Now, our artists can contact the exact people they know will be interested in their concerts in exactly the way they want to be contacted, which means more tickets sold.”
In addition to the new social features, Bandsintown is also rolling out a streamlined Artist Dashboard that lets managers switch back and forth between multiple artists on the same page, a highly requested feature. Artist can also sync their Bandsintown tour dates to Twitter and use customized event images in their targeted posts. Included is the app’s new self-serve direct-to-fan sales platform, Bandsintown Specials, which allow artists to sell even related merchandise, VIP packages, and unique fan experiences right from their Tour Dates tab in the app on their website.
Watch a video demonstrating the new features below: