By Jessica Wunsch
Popular music tagging service Shazam reached a major milestone when P!nk’s new song “Blow Me One Last Kiss” marked its five billionth tag. This means that fans of application worldwide have used the service to identify songs over five billion times.
“The innovations that we’ve made and the growth we’ve achieved solidify our position as the world’s leading media engagement service,” said Shazam CEO Andrew Fisher. “It took Shazam ten years to see its first billion tags, then months to achieve the second billion. And in just a year, we have gone from two billion to five billion. We look forward to this kind of growth continuing as we give people more exciting reasons to use Shazam.”
Since its founding in 1999, Shazam has been consistently expanding to provide its users new opportunities to engage with the app. Last year, the company entered the media engagement category with the launch of the Shazam for TV services, which has since gone on to work with more than 100 campaigns for global A-list brands including Pepsi, Procter and Gamble, Sony, and Toyota.
Shazam has also developed partnerships with broadcasters to create dozens of custom interactive second-screen experiences for leading shows and major live events. Currently, Shazam fans in the US can use to the app anytime while watching the Olympics to access unique content on athletes, up-to-the-minute information on results, video highlights, the medal count, the latest tweets from the athletes, and the music during the broadcast.
“Shazam is achieving growth and customer engagement that is
unparalleled, with more than two million people downloading the app each week and using ten million times every day,” said Fisher. “We have invested in our technology and developed strong partnerships with broadcasters, brands, artists and music labels to provide our fans with the most innovative way to discover, explore and share the content that interests them most.”
For those of you who don’t yet have the Shazam app, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.