By Alex Galbraith
Parisian Disco-House producer BreakBot has released what may go down in history as the most niche-centric gift ever (or the most delicious marketing stunt).
A fully functional (and fully edible) chocolate record.
BreakBot’s new album By Your Side-released via French electronic music imprint Ed Banger Records is pressed in dark chocolate, making it perfect for a person who collects vinyl, loves chocolate and secretly hates their turntable. The record is one-sided. According to advertisers, the record will play 3-5 times before the needle wears out the records exquisite cocoa grooves. Then, it’s snack time.
The album is not advised for dogs, dog owners, people attempting to watch their figure or Wilford Brimley.
Unfortunately, the chocolate version of the album is only available at the Colette store in Paris (but if you’re the type of person who can afford to mercilessly destroy an innocent turntable and needle with a chocolate record simply because the idea is hella cool, then a spur-of-the-moment trip to the famed City of Light shouldn’t be too hard to swing). Also, it’s advised that you hurry. Only 120 creamy copies were pressed.
Those of us who don’t need actual delectables with our already tasty electro-house grooves can order the slightly crunchier vinyl and CD combo here for £14.99. That’s a little over 24 God-fearing ‘murican dollars. The non-edible release features 14 tracks over four sides.
And if you don’t care about vinyl or candy, By Your Side is also available as a completely tasteless digital version via iTunes.
If you’re curious as to how records would be made on an alternate Earth where all of the vinyl has been replaced with Godiva, check out the promo video: