New Linkin Park Video Implants Your Friends’ Faces Into Post-Apocalyptic Memories

By Lewis Wallace – via Wired

No member of Linkin Park appears in the band’s new video, but some of your closest friends can get some prime screen time with the simple click of a button.

The video for “Lost in the Echo,” a “personalized film experience” that pulls in images from Facebook to weave your loved ones into its post-apocalyptic storyline, is slated to go live Wednesday at 11 a.m. Pacific on the Lost in the Echo website.

“We’re trying to make it about the story, rather than just pulling in the novelty or the gimmick of these Facebook photos,” said the video’s co-director Jason Nickel in a phone interview with Wired. “We’re trying to tie your personal life into the actual story, so that it’s logical and it seems like it was actually created for you rather than kind of shoehorned in there just because we could do it.”

The atmospheric music video is part of a swelling stream of “interactive” projects that tap Facebook Connect and other datasets to power a new sort of storytelling. By blending personal data with traditional imagery, “Lost in the Echo” seamlessly injects the viewer into the video — with results that are sometimes surprising.

Read full story at Wired