Guest Post: Libox iPhone App Review by Josh Greenfield

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I own an iPhone. Big deal. Who doesn’t these days? Often times when I bring my phone out of my pocket someone asks me, “You got any good apps on there?”.  As if it wasn’t already enough to define and categorize someone by the phone that they have, now we need to see what kind of applications tickle their fancy? When I am asked this question I typically reply saying that I don’t really use applications. Other than a guitar tuner and a dictionary, I try to keep my phone as basic and “app-free” as possible. For as much great stuff as one can do on the iPhone, I prefer keeping my phone clear of distractions and mostly use the programs that assist me in song writing and all things music. So when I was first asked to do a write up about Libox, I couldn’t help but think that I was the wrong person for the job. And I think that is why it worked out so well.

I was told about this site called Libox and was asked to test their iPhone app.  Typically when I hear that something is “free” my mind says “B.S.” and I try to search for reasons why I am being tricked by this deceitful word. But in the case of Libox, it really is free. When I downloaded the app and installed the program on my computer that goes along with it, I had little knowledge as to what Libox was really all about.

Being a bit of an application novice, I wasn’t sure what to expect. Libox claimed to offer a free service to share digital high quality media without any limitations. But I still didn’t know what they really meant. Once I finally figured out how the thing worked (which only took a few minutes even for a slow technological idiot like myself) I was thoroughly impressed. Basically, in simple terms that I can comprehend, Libox is a way to access all of your songs, videos, and pictures from your mobile device by syncing it up with your computer. Meaning, I downloaded a program on my computer that scanned all of my files, put them in the mysterious world of Internet space, and now I can access any of these files from my phone. So without having to store all kinds of junk on my phone, if I ever want to watch a video, or pull up an old picture, I can access it through the Libox application. I can also share all of my media with any other friends that have Libox. Libox is one of those applications that doesn’t require all of that much direction to understand how to use, so it is simple and straight forward. People like me who are anti-direction readers can navigate easily navigate through the program without much effort, the program itself does most of the work, all you need is a little common sense.

The only drawback that I have experienced thus far is that without wireless internet the loading is a bit slow. It is no slower than it would be to load anything else via your phone (YouTube, etc) so I don’t really see this as a drawback. But overall this is a pretty sweet application and I could see myself, a non-app person, using this from time to time. I can only imagine how the devoted appers might eat this up. Yes I made up a new word “appers”.

Josh is the guitarist from The Canon Logic as well as a food blogger and self-described “food pusher” (because caterer is way too outdated).

Billboard Music & Advertising Conference…Chitown Edition

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The Billboard Music & Advertising Conference is back after a successful conference a few months ago in New York (you can read my pre-conference coverage here), the conference is back and hitting the belly of the advertising beast…Chicago.

New York’s Keynote was by the surprisingly witty Kid Rock.  This time around Zac Brown will have a 1 on 1 with Billboard’s Bill Werde.

Zac Brown pic

Panelists include:  Alex White from New Big Sound (read my interview with Alex here), Chris Kaskie from Pitchfork, Dan Kuypers from Music Dealers, and recording artist Kid Sister.

Live in Chicago or wanna make the trip in, you can register here for $225 ($275 SAVINGS) when you use the promo code SOUNDC.

Thumbplay nominated for Billboard award

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Thumbplay, the unlimited on-demand music service, was recently nominated for “Best Music Streaming App” for the Billboard Music App Awards at Billboard’s Music App summit, which takes place on October 5 in San Francisco.

To quote Billboard, “[Thumbplay] runs on iPhone, Blackberry and Android devices, making it the most widely available mobile music service today.”

We all wish SoundCtrler Chris Phenner and the rest of the Thumbplay team good luck in the contest.  To see the list of other nominees and categories, click here.

3 questions with…Alandis from Go Forth Music

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Alandis contacted me after checking out the SoundCtrl blog.  He told me a little about  Go Forth Music and to clarify a few things, I had him answer a few questions because it seemed a lot like Artists House Music.

Q:  What’s your pricing model?

A:  Basic Membership to the site is free, which provides access to all articles/videos, forums, and the on-demand training library.  We get paid when musicians purchase the services described in the previous email. Further down the line we also plan to offer a paid premium membership (geared more towards music industry entrepreneurs) that will provide access to more in-depth features like independent market research. Other revenue will come from ads./sponsorships once we get some steady traffic.

Q:  Why would artists want to pay that if they can go to sites like Artists House Music and Music Think Tank for free?

A:  Artists won’t have to pay for access to the site.  They only pay for the services, something a lot of other sites aren’t offering.  When we offer the premium membership, we will make sure that premium content is exclusive to our site (i.e. access to independent market research and data).

Q:  How do you plan on promoting the site and its services?

A:  We’re purchasing ads on a prominent music business site to run for the next few months.

  • Our first compilation is already accepting submissions through Sonicbids, and I’ve gotten a lot of questions about the site through those submissions.
  • Our freelance service providers will do some promotion via their social networks.
  • We’re providing free memberships to music business students and working on partnerships with colleges/ student music business organizations (coming up with activities to involve students like the project described in the previous email).
  • Above all, we’re developing high-quality, practical content with the hope that our visitors will gain our trust to provide them with services with the time comes.

Go Forth Music will be launching in Beta on September 20 with Basic memberships, but for the meantime, check out their blog for more details.

3 questions with…Bernd from Guguchu

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Bernd emailed me after reading my guest post on Hypebot.  His enthusiasm got my attention, so I set up a fake account on Guguchu and fiddled around with the site leaving me with two initial thoughts:

  1. The site is interesting in theory, but there’s a lot of work needs to be done on its execution before they can seriously contend with its competition (ie Reverb Nation and Nimbit).
  2. Is Guguchu a reference to “I am the egg man”?

However, I wanted to give him the benefit of the doubt of explaining the site with 3 questions.

Q:  What differentiates Guguchu from similar music companies?

A:  Guguchu offers an integrated data analytics, sales and marketing platform for bands, band managers and labels. We differentiate ourselves from pure sales solutions by providing intelligence to bands about who is buying your music, where are those fans based, which fans are more likely to spend on you, where should you tour based on your fans’ location, alongside which other bands should you tour in other geographic areas, which bloggers should you network with, which of your songs should be released and promoted based on demand testing, how can you improve your offline marketing effectiveness, and so on. We pack all of this into a highly intuitive platform. We don’t simply offer bands a store front; we offer them the tools and data to help them become successful, whether they are total novices to marketing or experts.

Q:  Where does the name “Guguchu” come from?

A:  The name-giving is a great story. Before my wife Monika and I got married, we commuted for a couple of years between London and New York, doing the so called NYLON. I was still in my old job in London and Monika worked in New York. We had this incredible almost surreal connection across the pond. There were times when I had a song in my head which I hadn’t listened to in months. I called her up and the song was playing in the background. Monika came up with “Guguchu” to give a name to our profound connection. The word derives from Sanskrit and means “telepathy or the natural language”. Music is a natural language and a universal one. At that time, we were also looking for a name for the business. We all loved the name and did some research on the Web. We found one English reference which referred to an ancient Indian musical instrument. A voice disguiser that was used by young people in local sun dances. It was perfect and Guguchu was named. We hope to strengthen with our tools the deep connection between the artists and their fans – the essence of a band’s success. And of course, we hope to unearth a real Guguchu one day!

Q:  How we intend to make money?

A:  Guguchu is free for everyone at this stage. At some point we will start charging for usage of our tools. We feel that subscription models don’t work well. Indie labels with a typical roster of 10 to 20 bands find a monthly capital outlay expensive and bands often find the cost prohibitive. Tiered offerings also mean that bands that are just starting out are denied access to all the important tools that are essential to their success.

Having spoken to many artists, artist managers and indie labels, we find that the music industry is accustomed to paying commission to online service companies that assist with the sale of music related products. The largest online retailers charge between 25 and 30 per cent. for acting as the sales conduit between the band and the fan while providing nothing more than a store front. No data, no buzz creators, no fan communication tools, and so on.

We think that a commission based model is the most beneficial model, as bands, their managers and indie labels don’t have an upfront capital outlay when using our products. Regardless of how established your band is, whether you are currently playing your first shows or whether you are already selling thousands of albums, everyone gets access to the same tools and data. As you sell music and merch, Guguchu will earn a small commission on each sale conducted through its platform, a bit like Paypal charges a commission when using their payment platform.


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