by Jason Epstein
GigFunder is a brand new, just-launched service that aims to help bands get on tour regardless of their financial situation. Theirs is a mission that strives to achieve both success and altruism in the support of both the musicians who want to play and the fans who want to see them play.
GigFunder currently works with a host of indie and singer-songwriter artists with a sprinkling of Christian, rock, and metal as well. They also seek to offer the service to DJs, comedians, speakers, dance squads, and just about anyone else that can put on a performance. The service only charges artists a “success fee” of 7% for each successful campaign, (that reaches the right dollar amount within the right amount of time). Fans that pledge money, but don’t succeed at getting their artist to their town aren’t charged a dime.
SoundCtrl exchanged emails with founder and CEO Matt Pearson to talk about the challenges artists face in today’s touring climate and the solutions that GigFunder offers.
SoundCtrl - What is GigFunder’s main objective and how does the service work?
Matt Pearson - The main objective for GigFunder is to offer a way to help artists and fans more deeply connect. By giving artists a platform to let fans have a say in where they tour, artists can avoid saving up money or getting tour support upfront from a label and fans are actively promoting the artist in cities all across the country.
The site works by allowing artists to enter in all of their touring expenses and then putting the tour out for fans to create campaigns for those artists. The funding goal is based on the artist’s touring expenses and the distance between the artist’s city and the fan’s city. If enough fans pledge enough money to bring out an artist, the show is on. Artists get the money to book the show upfront. Fans get tickets, merch, or other pledge awards like the ability to pick the set list or play on stage with the band for a song. If the campaign doesn’t reach its funding goal, nobody is charged anything and the artist doesn’t play there. So fans and artists have a huge incentive to work together to get the money for a show.
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