Just when it seemed like Spotify couldn’t be spotted in anymore new places across the technological universe, the music streaming mogul has managed to make a new friend in the owner of mobile carrier T-Mobile, Deutsche Telekom.
As reported via TechCrunch, the structure of this new partnership stands similar to that of other arrangements in various countries, like Spotify’s deal with “Virgin Media in the UK…with Yahoo! in the U.S. [and like those deals between] SFR in France and KPN in the Netherlands.”
The specifics of pay vs. the consumer benefit for Germany in particular, sound undeniably smart if one is (or wants to be) a user of T-Mobile’s services. To put it simply, since one would already have a mobile device and be using that for ‘X-number’ of euros a month, if that same person were to go home and sign up for Spotify Premium from their desktop and go forth using it on their various devices, a second monthly bill would be coming their way, right? ‘X-dollars’ plus ‘Y-dollars’ for two things you know you want. However, under the new structure, DT will have one data rate of €30 (approx. $37 USD) per month and this slight raise in the data payment for German phone bills grants access to Spotify Premium on not only mobile phones but computers and tablets as well and, with listening capability both while on and offline.
So, full access to Spotify for only raising T-Mobile’s data rate a marginal extra? (If German users are already on a plan, tack on €10 and the same deal is valid.) Though it may sound too good to be true, it’s all very legitimate and quite sensible if you do the math. Furthermore, the possible drawback of “well, it’s not a perfect benefit because there’s still data capping on mobile phones,” is being taken out of the equation. Users tapping into Spotify while online will have limitless listening time when their phones are used for playback.
If music listening on the go is what a person is always doing, (next to possibly texting or checking Facebook), then this double of a deal stands out and could be very appealing to the 35.4 million subscribers in Deutschland, even among the streaming competition. Essentially, it’s almost as if the slight increase on the phone bill acts like a data liberator. 18 million songs to browse with no one saying you have to stop or risk overage fees. If Spotify were to launch a $10 tack on for premium service with no data mining for a U.S. carrier, there would almost certainly be some people (myself) who would jump at the proposal immediately. Knowing that DT will be at the IFA Consumer Tech Show in Berlin, which starts tomorrow, it will be intriguing to see how other businesses react to this very ‘giving’ model.
Kira is an old school music nerd with a love for all things creative; always searching for music’s common ground. She graduated with an M.A. in Performing Arts Administration from New York University. Drop her a tweet @shadowmelody1