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	<title>SoundCtrl &#187; pepsi refresh</title>
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	<link>http://www.soundctrl.com/blog</link>
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		<title>IWNY 2010 Recap</title>
		<link>http://www.soundctrl.com/blog/2010/06/14/iwny-2010-recap/</link>
		<comments>http://www.soundctrl.com/blog/2010/06/14/iwny-2010-recap/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 13:00:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[avner ronen]]></category>
		<category><![CDATA[bonin bough]]></category>
		<category><![CDATA[brnd mgmt]]></category>
		<category><![CDATA[dj get live]]></category>
		<category><![CDATA[dot music]]></category>
		<category><![CDATA[eventbrite]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[free sol]]></category>
		<category><![CDATA[huffington post]]></category>
		<category><![CDATA[internet week]]></category>
		<category><![CDATA[interscope records]]></category>
		<category><![CDATA[iwny]]></category>
		<category><![CDATA[jared evan]]></category>
		<category><![CDATA[josh karpf]]></category>
		<category><![CDATA[Matt Graham]]></category>
		<category><![CDATA[new music seminar]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[pepsi refresh]]></category>
		<category><![CDATA[pepsico]]></category>
		<category><![CDATA[record]]></category>
		<category><![CDATA[record exec]]></category>
		<category><![CDATA[record label]]></category>
		<category><![CDATA[refresh]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[tom silverman]]></category>
		<category><![CDATA[tommy boy]]></category>
		<category><![CDATA[tommy boy entertainment]]></category>
		<category><![CDATA[tommy boy records]]></category>
		<category><![CDATA[tommy silverman]]></category>
		<category><![CDATA[tommyboy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1059</guid>
		<description><![CDATA[I got to DROM around 6pm, just in time for Jared Evan&#8217;s soundcheck.  I sat down on the fourth row of chairs next to Jared&#8217;s manager and SoundCtrl board member Matt Graham and watched while Jared (his band includes our resident DJ Get Live) ripped through a practice run of his set.  After the sound check, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>First Annual FlashFwd Event</title>
		<link>http://www.soundctrl.com/blog/2010/03/20/first-annual-flashfwd-event/</link>
		<comments>http://www.soundctrl.com/blog/2010/03/20/first-annual-flashfwd-event/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 17:00:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[2AM Club]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[big live]]></category>
		<category><![CDATA[chiddy]]></category>
		<category><![CDATA[chiddy bang]]></category>
		<category><![CDATA[dallas]]></category>
		<category><![CDATA[David Chaitt]]></category>
		<category><![CDATA[dot music]]></category>
		<category><![CDATA[Emily Gannett]]></category>
		<category><![CDATA[eventbrite]]></category>
		<category><![CDATA[flaming lips]]></category>
		<category><![CDATA[flashfwd]]></category>
		<category><![CDATA[hype machine]]></category>
		<category><![CDATA[indaba]]></category>
		<category><![CDATA[indaba music]]></category>
		<category><![CDATA[internet week]]></category>
		<category><![CDATA[Jesse Kirshbaum]]></category>
		<category><![CDATA[jingle guy]]></category>
		<category><![CDATA[jingle punks]]></category>
		<category><![CDATA[matisyahu]]></category>
		<category><![CDATA[music arsenal]]></category>
		<category><![CDATA[music blog]]></category>
		<category><![CDATA[music tech]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[paul farkas]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[pepsi refresh]]></category>
		<category><![CDATA[pepsi refresh project]]></category>
		<category><![CDATA[pepsico]]></category>
		<category><![CDATA[philadelphia]]></category>
		<category><![CDATA[remix contest]]></category>
		<category><![CDATA[rockdex]]></category>
		<category><![CDATA[rockstar]]></category>
		<category><![CDATA[service fees]]></category>
		<category><![CDATA[social media analytics]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[SoundCtrl]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[sxsw 2010]]></category>
		<category><![CDATA[sxsw music]]></category>
		<category><![CDATA[sxsw music festival]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[techy]]></category>
		<category><![CDATA[texas]]></category>
		<category><![CDATA[tiffany hardin]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[wayne coyne]]></category>
		<category><![CDATA[weezer]]></category>
		<category><![CDATA[xaphoon jones]]></category>

		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=787</guid>
		<description><![CDATA[I’m on a connecting flight from Dallas to Philadelphia and trying to recap SoundCtrl’s first SXSW experience as an organization while it’s still fresh in my mind.  Looking back, it’s hard to believe we’ve been around for less than a year and we have been able to grow by leaps and bounds from Internet Week [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>And the winners are&#8230;</title>
		<link>http://www.soundctrl.com/blog/2010/03/08/and-the-winners-are/</link>
		<comments>http://www.soundctrl.com/blog/2010/03/08/and-the-winners-are/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:00:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[major news]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[bbq]]></category>
		<category><![CDATA[big love]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[concert]]></category>
		<category><![CDATA[concert video]]></category>
		<category><![CDATA[contest winners]]></category>
		<category><![CDATA[dinorsaur bbq]]></category>
		<category><![CDATA[eventbrite]]></category>
		<category><![CDATA[flashfwd]]></category>
		<category><![CDATA[hype machine]]></category>
		<category><![CDATA[indaba]]></category>
		<category><![CDATA[indaba music]]></category>
		<category><![CDATA[indabamusic]]></category>
		<category><![CDATA[online analytics]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[pepsi music]]></category>
		<category><![CDATA[pepsi refresh]]></category>
		<category><![CDATA[pepsico]]></category>
		<category><![CDATA[rockdex]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[soul food]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=771</guid>
		<description><![CDATA[FINALLY!
After pushing through many submissions, looking at websites, reading opinions, vetting through purpose and mission statements we have chosen your winners based on the following criteria:

Is in line with the SoundCtrl initiatives and mission
Solves a problem in the industry (in other words, is it a game changing idea?)
Fosters community
Has reached scale or the board believes [...]]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/03/08/and-the-winners-are/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Chatting with&#8230;a Flashfwd nominee Pt 2</title>
		<link>http://www.soundctrl.com/blog/2010/02/25/chatting-with-a-flashfwd-nominee-pt-2/</link>
		<comments>http://www.soundctrl.com/blog/2010/02/25/chatting-with-a-flashfwd-nominee-pt-2/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 17:00:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branden de haas]]></category>
		<category><![CDATA[cali]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[David Chaitt]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flashfwd]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[haas]]></category>
		<category><![CDATA[huntington beach]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[music tech]]></category>
		<category><![CDATA[music technology]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[nominate]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[pepsi music]]></category>
		<category><![CDATA[pepsi refresh]]></category>
		<category><![CDATA[pepsico]]></category>
		<category><![CDATA[performancecast.tv]]></category>
		<category><![CDATA[promoting]]></category>
		<category><![CDATA[SoundCtrl]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=720</guid>
		<description><![CDATA[Today we’re covering musician/entrepreneur Branden de Haas.  I have a deep history in live music, so I&#8217;m extremely excited about the potential of his site performancecast.tv.  Check out his site and his answers below, so you can decide whether or not he comes to SXSW (which we can thank Pepsi for!!!).
1.  Tell me who you [...]]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/02/25/chatting-with-a-flashfwd-nominee-pt-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FlashFwd</title>
		<link>http://www.soundctrl.com/blog/2010/02/08/flashfwd/</link>
		<comments>http://www.soundctrl.com/blog/2010/02/08/flashfwd/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:00:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad buying]]></category>
		<category><![CDATA[ad space]]></category>
		<category><![CDATA[dotmusic]]></category>
		<category><![CDATA[flashfwd]]></category>
		<category><![CDATA[media buy]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[music tech]]></category>
		<category><![CDATA[nominations]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[pepsi music]]></category>
		<category><![CDATA[pepsi refresh]]></category>
		<category><![CDATA[refresh project]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Week]]></category>
		<category><![CDATA[SoundCtrl]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Toby Daniels]]></category>

		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=660</guid>
		<description><![CDATA[For the folks who weren&#8217;t able to make it to our Social Media Week Event (thanks again Toby and dotMusic), I thought I would spend a lil time explaining our program for SXSW:  FLASHFWD.
But let me now take a few steps back.  As you may or may not know, Pepsi DID NOT dish out any [...]]]></description>
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		<slash:comments>0</slash:comments>
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