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	<title>SoundCtrl &#187; pepsico</title>
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	<description>Where Music and Tech Meet</description>
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		<title>FlashFWD 20II Recap</title>
		<link>http://www.soundctrl.com/blog/2011/06/13/flashfwd-20ii-recap/</link>
		<comments>http://www.soundctrl.com/blog/2011/06/13/flashfwd-20ii-recap/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 19:47:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1848</guid>
		<description><![CDATA[On Wednesday, June 8th, Fuse in association with SoundCtrl and Internet Week welcomed a packed house at the Gramercy Theatre in Manhattan’s Flatiron district to celebrate FlashFWD 20II. FlashFWD represented the culmination of another years’ hard work for SoundCtrl, as well as a celebration of the promising future of music tech.  The stories behind Troy ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2011/06/13/flashfwd-20ii-recap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Save The Date:  FlashFWD II on June 8</title>
		<link>http://www.soundctrl.com/blog/2011/05/19/save-the-date-flashfwd-ii-on-june-8/</link>
		<comments>http://www.soundctrl.com/blog/2011/05/19/save-the-date-flashfwd-ii-on-june-8/#comments</comments>
		<pubDate>Thu, 19 May 2011 15:16:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1820</guid>
		<description><![CDATA[Sooooo happy to finally announce that FlashFWD will happen this year on June 8 at Gramercy Theatre during Internet Week. We have the winners figured out and will be announced soon.  In addition, we are planning a huge performance with some amazing guests.  The basic details can be found on the flyer below. Also, huge ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2011/05/19/save-the-date-flashfwd-ii-on-june-8/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Syndicated Post:  Why Brands Are The New Labels (And Publishers, And Producers&#8230;) by Emily Gannett</title>
		<link>http://www.soundctrl.com/blog/2011/04/06/syndicated-post-why-brands-are-the-new-labels-and-publishers-and-producers-by-emily-gannett/</link>
		<comments>http://www.soundctrl.com/blog/2011/04/06/syndicated-post-why-brands-are-the-new-labels-and-publishers-and-producers-by-emily-gannett/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 22:06:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1707</guid>
		<description><![CDATA[Editor&#8217;s Note:  Board member Emily Gannett from IRL Productions emailed me the link to her Business Insider article and I just had to share with everyone.  Very insightful and well-written.  Hope you all enjoy! A stand out panel at SXSW 2011, Brands as the New Labels, found particular resonance this year.  Of course this isn&#8217;t ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2011/04/06/syndicated-post-why-brands-are-the-new-labels-and-publishers-and-producers-by-emily-gannett/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VIDEO:  Bonin Bough addresses FlashFWD launch party crowd</title>
		<link>http://www.soundctrl.com/blog/2010/12/08/video-bonin-bough-addresses-flashfwd-launch-party-crowd/</link>
		<comments>http://www.soundctrl.com/blog/2010/12/08/video-bonin-bough-addresses-flashfwd-launch-party-crowd/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 16:00:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1409</guid>
		<description><![CDATA[While Jesse and Emily were in San Francisco getting ready for the launch party at Yoshi&#8217;s, I headed over to Trump Soho for Bonin Bough&#8217;s book signing event.  I stole him from his event for a few minutes, so I could record a personal message to everyone at the launch party. However, due to technical ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/12/08/video-bonin-bough-addresses-flashfwd-launch-party-crowd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guest Post:  FlashFWD II launch event recap</title>
		<link>http://www.soundctrl.com/blog/2010/12/08/guest-post-flashfwd-ii-launch-event-recap/</link>
		<comments>http://www.soundctrl.com/blog/2010/12/08/guest-post-flashfwd-ii-launch-event-recap/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 13:00:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1406</guid>
		<description><![CDATA[This guest post was written by SoundCtrl boardmember Emily Gannett #FlashFWD 2011 Headed back from a great SF MusicTech conference where Jesse Kirshbaum and I had the pleasure of announcing the launch of the 2nd annual FlashFWD campaign.  It was great to meet the music x tech community on the west coast and look forward ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/12/08/guest-post-flashfwd-ii-launch-event-recap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IWNY 2010 Recap</title>
		<link>http://www.soundctrl.com/blog/2010/06/14/iwny-2010-recap/</link>
		<comments>http://www.soundctrl.com/blog/2010/06/14/iwny-2010-recap/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 13:00:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1059</guid>
		<description><![CDATA[I got to DROM around 6pm, just in time for Jared Evan&#8217;s soundcheck.  I sat down on the fourth row of chairs next to Jared&#8217;s manager and SoundCtrl board member Matt Graham and watched while Jared (his band includes our resident DJ Get Live) ripped through a practice run of his set.  After the sound check, ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/06/14/iwny-2010-recap/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Details for Fireside Chat</title>
		<link>http://www.soundctrl.com/blog/2010/06/07/details-for-fireside-chat/</link>
		<comments>http://www.soundctrl.com/blog/2010/06/07/details-for-fireside-chat/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 17:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=1030</guid>
		<description><![CDATA[Internet Week is upon us and we&#8217;re ready to unveil the speakers for our event this Thursday at DROM (RVSP here).  However, please don&#8217;t forget to get there at 7pm for the cocktail hour.  You&#8217;ll be guaranteed admittance (RVSPs have been crazy since we announced last week), be able to hit our open bar, and network ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/06/07/details-for-fireside-chat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dr. Martens Rocks Out for 50th Anniversary</title>
		<link>http://www.soundctrl.com/blog/2010/04/09/dr-martens-rocks-out-for-50th-anniversary/</link>
		<comments>http://www.soundctrl.com/blog/2010/04/09/dr-martens-rocks-out-for-50th-anniversary/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 15:00:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=855</guid>
		<description><![CDATA[My good friend Virginia from Temperley London always tries to beat it in my head that music and fashion are a perfect marriage.  She ecstatically emailed me a few weeks ago telling me about Dr. Martens new campaign and I finally had a chance to check it out. I remember when Docs were the shoe ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/04/09/dr-martens-rocks-out-for-50th-anniversary/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First Annual FlashFwd Event</title>
		<link>http://www.soundctrl.com/blog/2010/03/20/first-annual-flashfwd-event/</link>
		<comments>http://www.soundctrl.com/blog/2010/03/20/first-annual-flashfwd-event/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 17:00:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=787</guid>
		<description><![CDATA[I’m on a connecting flight from Dallas to Philadelphia and trying to recap SoundCtrl’s first SXSW experience as an organization while it’s still fresh in my mind.  Looking back, it’s hard to believe we’ve been around for less than a year and we have been able to grow by leaps and bounds from Internet Week ]]></description>
		<wfw:commentRss>http://www.soundctrl.com/blog/2010/03/20/first-annual-flashfwd-event/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>And the winners are&#8230;</title>
		<link>http://www.soundctrl.com/blog/2010/03/08/and-the-winners-are/</link>
		<comments>http://www.soundctrl.com/blog/2010/03/08/and-the-winners-are/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:00:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.soundctrl.com/blog/?p=771</guid>
		<description><![CDATA[FINALLY! After pushing through many submissions, looking at websites, reading opinions, vetting through purpose and mission statements we have chosen your winners based on the following criteria: Is in line with the SoundCtrl initiatives and mission Solves a problem in the industry (in other words, is it a game changing idea?) Fosters community Has reached ]]></description>
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		<slash:comments>1</slash:comments>
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