Rhapsody Expands onto Smart TVs

by Dave Mainella

Subscription-based, streaming music service Rhapsody announced on Wednesday that it is now being offered on LG, Panasonic, and Samsung Smart TVs.  It’s another competitive push by Rhapsody onto more consumer devices, hoping to continue to provide a strong alternative to streaming leader Spotify.

Rhapsody believes a presence on smart TVs will pay dividends.  In a press release, Rhapsody highlights NPD’s “Smart TV Shipment and Forecast Report,” which projects that 20% of televisions shipped this year will be smart TVs.  That’s 53 million units, a 75% increase from 2010.

“Our goal is to be within arm’s reach for our customers so they can enjoy anytime, anywhere access to the music that matters most to them,” said Paul Springer, SVP of product and design at Rhapsody.  “For many of our customers, the living room and the TV are the focal point for digital media consumption.”

Rhapsody made an effort to prioritize favorite features like radio stations, editorial and consumer-curated playlists, new releases, and recommendations on a “visually rich” interface that plays well on smart TVs’ high-definition displays.

There are plans to expand Rhapsody onto more smart TV platforms, including Sharp Smart TVs sometime in the coming months.