Sky Gellatly’s Op-ed on Hypebeast

Having a day job in digital advertising, I always find myself interested in other intelligent ad folks who actually get the digital space and aren’t just throwing around buzz words to sound smart.  That being said, when Jesse K sent me over this op-ed on Hypebeast from  Sky Gellatly, I felt the urge to share it.  And for those of you who don’t know, Sky is also a DJ and manager on top of being a blogger and Director of Strategy for Team Epiphany, so he keeps fairly busy.

A few notable quotes:

“The face of digital media has shifted considerably in the last two years. Facebook is now our time-tested platform of news and voyeurisim; every cell phone has a camera, and every step in a day is now a landscape for a mobile upload, Tumblr post, or a Twitpic.”

“Traditional media, both print and TV, has been leapfrogged, as the gap between consumer and celebrity/designer/artist is now but a tweet away.”

“As for today’s youth, aptly referred to as being of the “Millennial” or “Verge Culture” generation, they want to consume content with the immediacy of five minutes ago.”

Check out the rest of the article here and let me know what you think.



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