The Music Startup Academy

Are you an entrepreneur or app developer looking to break the barrier of entry into the music industry? Get a grasp on the core topics you need to create a viable and legal music service or app by attending‘s Music Startup Academy in NYC on September 14. Courses include labels and publishing, content acquisition, business development and operations. Plus, get the down and dirty on how to program for The Orchard and Spotify during the API Meetup. For more info and to register, visit Use code ‘NARM’ for a 50% discount.


Educational Sessions: 9:00 AM – 1:00 PM  

Label and Publishing Basics for Entrepreneurs / A deeper dive into the economics of the music industry, including performance rights, understanding the various rights for master recordings and songwriting. We will also go over the various legal issues surrounding music product development.

     - Maurice Russell, Sr. VP Licensing, Collections, and Business Affairs, Harry Fox Agency

     - Adam Ritholz, Managing Partner, Ritholz Levy Sanders Chidekel & Fields LLP

Music Industry Content Acquisition and Business Development / Want Lady Gaga for your music service? A cool product isn’t enough. What are the “dos and don’ts” in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.

   - Yi Ping Ho, Sr. Dir. Digital Strategy & Business Development, Warner Music Group

     - Anna Siegel, Marketing Manager – North America, 7digital

Getting Under the Hood: Music Operations For CTOs and Developers / Once a deal is done on the legal side, technical teams need to work out content delivery and royalty reporting mechanisms. This course will discuss industry XML standards for content delivery, and royalty reporting, metadata, best practices, and troubleshooting.

     - Josh Builder, CTO, The Orchard

Lunch (sponsored by Mailchimp): 1:00 PM – 2:00 PM

API Meetups: 2:00 PM – 5:00 PM

Spotify and The Orchard will present their API to developers to encourage adoption and building on their platforms.