Amazon Prime Music Launches With Modest Catalog
In an unsurprising yet natural move, Amazon has added its proprietary music streaming platform, Prime Music, to its list of convenient offerings. Offered to Prime members only, the math works out to be $8.25/month for the service, though the streams really function more like a digital version of Amazon’s add-on items.
Like most new features, Amazon is keeping the news around this release relatively low-key. And without the entirety of the Universal Music Group catalog, Amazon is clearly uninterested in challenging the obvious competitors in Spotify, Pandora, and now Beats Music. However, Prime Music’s promotional catchphrase, “Your music collection just got a lot bigger,” is a bit of a stretch for those subscription-addicted patrons who have been signed up on the other competing platforms for quite some time.
Lack of volume (no pun intended) aside, it’s likely that Prime members will gladly stream tunes through the new service if they’re already shopping on Amazon’s mobile versions. It’s like supermarket Muzak that doesn’t suck.
