Pepsi Has Launched a Music Label in China, QMusic, Whose Stars Will Become an Integral Part of the Beverage Giant’s Future Marketing
PepsiCo has added a musical twist to its usual product lineup of colas, sports drinks, and potato chips. The U.S. company has launched a music label to find the best bands in China, and then get their help to create future ad campaigns. Click here for full story.
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