Seth Godin Talks Spreading Music and Selling Intimacy
Posted on | January 28, 2010 | No Comments
Marketing guru Seth Godin recently sat down with Derek Sivers of Sivers.org to not only promote his new book Linchpin: Are You Indispensable?, but drop science and tie in his philosophy of a linchpin economy to musicians giving away great tunes online and getting only apathy in return. Among his thoughts: “Very good music is not in short supply. There’s a huge surplus of it. Great means unsettling. Great means open to criticism. Great means booed off stage. And great music, like a great idea, spreads.”
Via Hypebot
Category: music
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