FlashFwd

Posted on | February 8, 2010 | No Comments

For the folks who weren’t able to make it to our Social Media Week Event (thanks again Toby and dotMusic), I thought I would spend a lil time explaining our program for SXSW: FLASHFWD.

But let me now take a few steps back. As you may or may not know, Pepsi DID NOT dish out any loot for the Super Bowl. Instead, they’re putting $20,000,000 (that’s a lot of zero’s) in the hands of people with ideas. As much as I watch the Super Bowl for the commercials, I’d rather see that $$$ in the hands of entrepreneurs rather than CBS. And anyway, the act of not buying ads, not only saved Pepsi money, but it also caused as whirlwind of positive chatter on blogs and traditional news sites promoting the Pepsi brand as if they had taken out ads. Win-win for Pepsi!!!

That being said, Pepsi is also partnering with SoundCtrl for our FlashFwd program. Similar to Refresh, FlashFwd is aimed at giving an opportunity for creative minded people to present their ideas on how to reshape the music industry for a chance to present them at SXSW for the first annual FlashFwd event on March 16 (note: it’s midway point between Interactive and Music portions of the festival).

How it works:

You apply here
You get 50 nominations to be added to what I’m calling “the legit pile”
The SoundCtrl boardmembers vote on the FIVE most promising and realistic ideas from the finalists
During the first week of March, we will announce the winners.
The winners have a round trip ticket and hotel for SXSW where they will present their ideas to the world.

Sounds simple enough? Okay…so let the games begin and apply now!!!!