Music and

Posted on | October 20, 2010 | No Comments

As I mentioned, last week I was in Vegas for Blog World. Over a breakfast with Blog World music track coordinator Hadji Williams and Warner Music Group exec Jeremy Holley, I unfolded my thoughts on the music industry in 2011, which can be described as, “Music and.”

“Music and” means that music will be a compliment to the experience of something else. Music and film. Music and food. Music and fashion. Music and art. Music and travel. Music and advertising. Music and technology. Music and photography. Music and sports. The list can go on. But one thing remains the same: music is cool and people want to be associated as being cool, so there will always be a need for music.

Brands have been hopping on board to use music in their experiential marketing campaigns hosting branded music events as well as using up and coming music in their ads to seem cool. It’s only a matter of time before the full breath of industries utilize the auditory aesthetics and coolness of music to reach new consumers.