By Dave Mainella
The newest player in the world of online ticketing is Tikly. Based out of Des Moines, Iowa, this new ticketing service offers complete integration with Facebook. Artists, venues, and events can sell tickets directly from their Facebook page without redirecting fans to a third party site.
By empowering their clients with a direct-to-fan service fully integrated with social media outlets like Facebook, Tikly hopes to truly compete with the ticketing powerhouses of Eventbrite, Ticketfly, StubHub, and, of course, Ticketmaster.
Tikly also offers the low add-on fees that make it an enticing choice for concert-goers and ticket-sellers. Tikly founder and CEO Emma Peterson explains that she noticed the upside down nature of ticketing services for both fans and promoters. With high fees sometimes reaching 50% of the ticket price, “the ticketing industry works against the organizers.”
The Tikly format adds a small set fee depending on ticket price. Tickets under $10 have a $1 per ticket fee, $10 to $75 tickets add a 10% fee, and tickets over $75 have a flat $7.50 fee.
But both Eventbrite and Ticketfly offer similar low-fee services, Eventbrite claiming a $10 maximum fee regardless of ticket price, meaning Tikly will have to make an additional effort to stand out.
Unfortuantely for Tikly, most other services also offer Facebook integration to some degree. And with Ticketfly’s similar “Facebook Ticketing” program and Eventbrite’s management tools and additional features, (including the very cool “At The Door” iPad-based mobile box office solution), Tikly will be hard-pressed to present a lasting and competitive ticketing platform. Tikly needs to bring something really new to the marketplace if it aims to succeed in the online ticketing environment.
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