by Dave Mainella
While last Thursday’s MTV Video Music Awards attracted less than half the audience of a year ago, it did, thanks to Chirpify, offer a milestone in social media e-commerce.
Punk rockers Green Day used Chirpify to sell their new single and three albums exclusively through Twitter, reportedly grossing close to $4,000.
Chirpify transforms Twitter into an online marketplace, turning Tweets into transactions. Consumers and businesses can buy, sell, and donate in-stream through Twitter. According to Chirpify, the service “transforms twitter from a broadcast platform into a transactional one.” It offers brands, musicians, and artists an opportunity to drive a product via social media with a direct means of sales easily accessible by the entire audience of online readers. From albums to merch, fans can purchase their favorite bands’ products all through Twitter.
The execution of a Chirpify campaign is fairly simple: Bands create a tweet selling an MP3, fans reply with the word “buy”, the transaction is processed through PayPal, and a download link is sent to the fans. Fans must sign up with Chirpify, if they haven’t already, in order to make in-stream Twitter purchases.
Chirpify offers bands and businesses an easy and free monthly pricing plan that offers unlimited sales Tweets for a flat 4% commission. An “enterprise” plan, with additional features and additional cost, is also available.
While Green Day is the biggest name to date to sell music direct to fans through Twitter and Chirpify, look for other artists to use this method of marketing to their advantage as it offers a potentially high conversation rate between online reach and sales.
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