By Jason Epstein
WordPress, the most popular webpage creation system on the internet, recently announced a new suite of features tailored specifically to artist’s websites made with the platform. Since its inception, WordPress has gone through many changes, increasing and enhancing features and usability. Now, the company is focusing on enhancements for bands and fans. WordPress’ new music and musician-geared websites tout the ability to tell your story, engage with your fans and promote your content.
Features-wise there’s a pretty standard PureVolume-esque music player, a display of upcoming tour dates that can be imported directly from Google Calendar or Songkick.com, and of course, a social networking element that allows you to auto-share your posts with fans on a variety of platforms. There’s also Bandcamp, Spotify, SoundCloud etc. streaming audio integration, video embedding, and the ability for fans to opt-in for your mailing lists.
Layout and aesthetics-wise, there are new high-res music themes available from launch called Soundcheck and Debut which can be personalized by adding your own logo and background images. There are over 200 themes available for use, but it’s unclear whether these are free or cost extra.
Clear pricing does apply to WordPress’ a-la-carte premium upgrades in the form of unique web addresses for your site ($13/yr), the ability to upload audio files ($20/yr), the ability to upload HD video files ($60/yr), and custom website designs and CSS ($30/yr).
In recent years we’ve seen a trend with many bands opting to give up their web space for the increased exposure/decreased cost landscape of social networks. Can WordPress’ focus on bands and other musical artists reverse this trend? And if they do will this really have an impact on a band’s relationship with their fans? It seems like a lot of the pay-per-premium-upgrade options that WordPress offers are where the real edge can come from because no matter how connected bands may be with their fans on Facebook, a single, beautiful-looking place to look at video, listen to audio, check tour dates and read updates is a step up. Another feature to consider in allowing lucrative exposure and connectivity to fans is integrating a band’s e-store access right into their WordPress page. But, one thing at a time. Either way, we’re looking forward to seeing whether these inexpensive options shift bands back to owning their own web space.
If you’re interested, you can get started right here, or learn more about WordPress’s new features here.
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