The sheer volume of sharing and cross posting that exists out in the digital world can overwhelm at times but that is exactly why some social networks are devoted to specific audiences, participants and purposes. While there are clearly several music-centric communities already in full swing, and even some old members making new comebacks, (here’s looking at you Myspace), a community fresh off the development line celebrated its launch to public beta last Friday, and the company might just help to turn down the noise; providing new focus to smooth out the lines to sharing content for the active music industry individual.
Kicking back to see the results of its official public opening, AAMPP (pronounced as simply “amp,”) is the internet’s next social media newcomer. The company announced late last week, how this network will cut through some of the existing difficulties in maintaining social equilibrium; giving relief to working musicians, producers and other industry members who are caught in the middle of a chat-focused society.
Prior to signing up, creative individuals might have a hard time seeing the stand out qualities of AAMPP among the rest of the available music branded social media. Eloquently described in the press release, AAMPP is referred to as a “social music network” and “is positioned to disrupt the music industry in much the same way [as a singularly focused network like Linkedin], by providing a level playing field for promoting and discovering new music and people in the industry like never before.”
The current top figures of AAMPP are Garth Soshahi and (CEO) and O’Neil Anderson (President). The two of them have known each other and worked together on AAMPP since 2006, using their combined experience and drive to build a community mainframe they believe will redirect industry creators back to what they can and should be doing, which is creating, rather than just typing and posting:
In today’s socially-driven society, having to manage multiple web profiles on the side is not the best use of a creative professional’s time.
To a degree, there is much of the same underlying aspiration for AAMPP as with any socially fueled system. A social engine needs content and engagement revolving around said content. Engagement comes from interest and excitement; two things Soshahi and Anderson want to gain in mass quantity so AAMPP will be here to stay.
In terms of the network’s interface itself, a user’s page has the feel of an older version of one’s Facebook wall, crossed with the semantics of Twitter (“@” usernames, “Followers” and “Following”) topped with the lifeblood of AAMPP’s purpose, which is the ability to post the music one creates and wants to share with the public, (à la SoundCloud.)
At the top of the article is a screenshot of the main page for Soshahi’s AAMPP user profile, to give a better idea of the layout.
Currently the Music, Bio and Photos sections are the core of AAMPP, (as well as music sharing via linking to YouTube and Vimeo) but, more elements are said to be coming in the very near future, which are tied to an “aggressive feature rollout schedule,” according to the press release. The opportunities for direct promotion/marketing, selling and distribution of original music is supposedly next on the list and those will put AAMPP in the run against easy-to-use distributors like CD Baby and Bandcamp as well.
You can give AAMPP a try for yourself and sign up here.
Kira is an old school music nerd with a love for all things creative; always searching for music’s common ground. She graduated with an M.A. in Performing Arts Administration from New York University. Drop her a tweet @shadowmelody1
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