Unified affiliate linking platform GeoRiot has been continually refining and tweaking their product. Back in November, the company announced unified reporting across international affiliates, and this week they have unveiled a new design with new tools that more seamlessly transform iTunes Store links into globally-aware affiliate links. The launch is accompanied by new and updated resources that foster the company’s goal of providing simple and concise affiliate linking resources for record labels, app developers, and Internet marketers around the world.
The new site include walkthroughs and screenshots, video tutorials for getting set up with each of the affiliate networks, and concise information on “geo-fragmentation,” the term GeoRiot uses to describe today’s geographically segmented e-commerce and affiliate marketing landscape.
“We designed every aspect of the site with the user in mind. We strive to be a resource for international affiliate linking because getting set up and running with the various networks can be such a complicated process and a barrier to leveraging tools like ours to open up an additional revenue stream. We felt these challenges significantly impacted the number of people who use the affiliate program, especially at a global scale,” says GeoRiot CEO Jesse Lakes.
GeoRiot works differently from traditional affiliate networks by providing users with a single, globally-aware link, in place of using multiple links that vary by region. For example, an artist with an international fan base can tweet one link to buy their album which will work regardless of where that fan might be located.
While GeoRiot’s current focuses are the iTunes and App Stores, the company says they plan to expand the service to fully support Amazon’s international presence.
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