by Dave Mainella
Direct-to-fan platform Limited Run has been working hard to present a uniquely efficient and attractive home base for independent artists and labels. We first wrote about them after their relaunch last year, and last week, Limited Run announced their biggest upgrade to date: unveiling a new ticket selling module.
The idea is to bring the concept of managing Will Call lists and ticket sales into the age of digital, DIY innovation. The ticketing module is integrated directly into an artist’s or label’s storefront, allowing them to advertise and sell tickets to shows through their Limited Run store. Tickets are featured in their own dedicated “shows” area in the storefront.
SoundCloud integration, as on product pages, makes it so fans purchasing tickets don’t have to scour the internet to check out music before attending the show. Limited Run rightly explains the simple justification for this feature; “Keeping the fan on the ticket and product pages is a great way to increase engagement.”
To keep with the theme of engagement, the ticketing system is also integrated with Google Maps and multiple calendar programs, including Google, iCalendar, and Outlook, so that fan’s have all the essential details they need directly through the platform. Email notifications are built in as well, just in case fans forget.
Limited Run’s cost basis for managing a storefront and selling products has always been outstanding, and the trend continues with the ticketing module. The one-and-only flat fee on ticket sales is 25 cents a ticket.
The team at Limited Run has gone through great lengths to make sure ticket management goes smoothly on the day of the show. They’ve created a Will Cast list simultaneously available for use by multiple people. A manager can email a show-specific code to several helpers working the door, giving each of them access to the Will Call list on their laptops, smartphones, and iPads. The list automatically updates after a guest is checked in, meaning everyone is seeing an up-to-date list.
Other features include an easy search feature that helps to quickly check in fans, local information storage that accommodates temporary losses of network connections, and a guest list function that allows bands to easily add friends to the list. Ticket sellers are also given the option of ending online sales 6 hours, 12 hours, or several days before showtime.
Limited Run outlines the basics of this new feature (and all their recent improvements) on their blog.
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