By Jason Epstein
VOTE FOR PHEED FOR BEST IN MOBILE & TABLET HERE
Pheed is a free social media platform that puts an emphasis on creative endeavors with content creation, monetization of one’s offerings and simple copyrighting all tied together by the ability to upload text, photos, videos and audio in a single place. Sound Ctrl writer Jason Epstein spoke with Pheed Communications Director Chrysta Olson about Pheed’s members, features and what’s coming next.
SoundCtrl- Whenever someone is faced with joining a new social media platform they ask themselves unconsciously how it will benefit them. Can you tell us how Pheed works, how it differs from competitors such as Facebook and how it benefits users?
Chrysta Olson - People are becoming overwhelmed with how many options there are for sharing content online. You have Twitter for text, Instagram for photos, Viddy or Vine for videos, Soundcloud for sound, Ustream for live broadcast. With so many options, it becomes difficult to know where to put your content, and no one wants to have a dozen apps on their phone. The idea behind Pheed is that you can share all forms of digital content in one place, in one clean and easy to use app.
The all-in-one approach is definitely one of the appeals of Pheed. We are also the first social platform that allows users to monetize their content if they wish to do so. While it is free to join Pheed, and many users choose to share their content for free, we believe it is fair to offer content creators the option to monetize their content if they feel the desire to do so. Our hope in the long run is that this will incentivize great content creation for the web.
Another big benefit to the platform is that users own and control all of their content. For creatives – photographers, artists, musicians, actors, comedians, athletes, brands, etc., this is very appealing as we live in a digital age where it’s not clear who owns what. Pheed users can actually select a ‘copyright’ button, which will encrypt a physical watermark on photos and videos with the channel holders name so that content is always linked back to its creator.
SC – Pheed’s tag line is “Express Yourself”. What kind of user does Pheed generally attract and how are they able to express their individuality?
CO - Pheed has become especially popular among creatives, entertainers and youth. Users between age 15 to 25 make up 84% of the overall user base, there are over 500 verified Twitter users on Pheed and over 700 of the top 5,000 most followed users on Instagram. Brands such as MTV, Bravo, People, Hurley, Vibe, and Nasa are also using Pheed as a social media outlet for their content.
On Pheed, users can upload photos, videos, music, voice-clips, and text to their channels – with very few limits on the size or shape of the content. If you really wanted to, you could upload a feature length film on your Pheed channel. Additionally, if you feel your content is worthy of having people pay to access it, you can place a paywall on your channel, or do a live broadcast pay-per-view video. Users select the price, and as mentioned above, they always own and control the rights to their content.
SC – What’s next for Pheed?
CO - An update to the iOS app with new privacy settings and live broadcasting pay-per-view via the app (currently available via the web) will be released early April. Our Android app is also currently in development, and due for release the end of April 2013.
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