By Caroline Heneghan
Have you ever spent several minutes or even hours refreshing your Twitter feed for all the latest news, gossip and hashtags? For some, this time at the computer or watching from your mobile device may have even replaced time spent sitting in front of the TV. But wouldn’t it be even better to not have to sift through all the noise to get to the meat of the best and most important updates to you? Now with Trending 10, a production of Trident, Fuse and of course, Twitter, you can.
As a product of Fuse, the national music television network of the Madison Square Garden Company, you can expect Trending 10 to involve all things music—when it comes to Twitter at least. Instead of sifting through endless Twitter updates trying to find your favorite artists’ latest thoughts, tour updates and the like, Trending 10 will curate these posts to bring only the best and most relevant trending bits to the conversation. In fact, the entire conversation will be exclusively driven by updated Twitter feeds and real-time Twitter conversation spikes—the first multiscreen and multiplatform Twitter TV show of its kind.
The way it works is that Trending 10 shares the top 10 trending music-related stories of the day straight from Twitter. To do this, the exhaustive Twitter posts are filtered through Fuse’s Heat Tracker technology, which determines which artists are currently generating the biggest racket in the Twitterverse. The real-time online social conversation of music lovers drives every aspect of this program, including the broadcast itself, “sneak peek” digital shorts, exclusive sharable content like interviews and articles and live online access to the Heat Tracker at Fuse.tv/T10.
The Heat Tracker on Fuse’s website is currently a mass of multicolored circles with different artists’ photos whose sizes correspond to the depth and breadth of conversation on Twitter. Along the bottom is a graph that demonstrates which hours of the day feature the most Tweets. These features can help you stay on top of all of the music Twitter conversation as well as get a clue as to what the show might cover that week. Trending 10’s own Twitter account keeps you posted on show times as well as sneak peeks into subjects being featured on that week’s show.
All in all, cofounder and gum producer Trident, through Trending 10, aims to facilitate the social media conversation, brought to you by yet another screen—your TV—and engage viewers and followers of the show through all of its social channels. This interaction will help Trident access its customers at their every gum-chewing moment—standing in line at checkout, commuting, etc. Fuse allows Trident to reach their music-loving customers in unique and interactive ways, making the brand more accessible using a fresh platform that contextualizes the social conversation of the day.
The Trending 10 half-hour countdown show airs weeknights at 7:30e/6:30c on Fuse’s linear network and is hosted by Yasmine Richard of Top 20 Countdown. The program also features guest hosts like Dan Brown and Elaine Moran.
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