If you were one of the lucky Jay Z fans who literally ran the streets a few weeks ago for a chance to collect a rare book of lyrics from Magna Carta Holy Grail, you probably got an email yesterday with the subject line… “IF YOU ARE OVER 18…” (really guys, that subject line?)
The email invites these lucky few (and just these lucky few, RSVP required) to a location in NYC for what appears to be a secret show… but given this team’s unique MCHG marketing mania and the fact that the supposed Times Square show was canceled, this could be something very different.
Curiouser and curiouser… more details to come.
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