By Michael Valinsky

Out of the 99 shows of Lady Gaga’s Born This Way Ball, only 20 took place before she broke her hip and dropped off the map to get surgery. During that time, however, she’s had the time to develop her new album, ARTPOP, an app-based album with an institutional end and a lot of fun perks.

Remember LittleMonsters.com? Backplane, an online platform, set up this little community of monsters last year with the mission to bring together communities of people interested in sharing ideas, creating and collaborating on projects. In sum, Backplane aims to make people like Lady Gaga able to be very close to her fan base. LittleMonsters.com is Gaga’s social media product. If there is one thing that she likes to remind us of, it’s how much she loves her fans, how they are her driving force and that she gets profoundly sad when she is not around them. If millions of people idolized me, I’m sure I’d like to be reminded from time to time… LittleMonsters.com is a way for fans to communicate with each other and Mother Monster (i.e., Lady Gaga herself). It’s a great way for everyone to stay in the loop with each other and to exchange frantic, ecstatic messages re: the release of Gaga’s new album or just the shoes she was wearing the other day to get a hot dog (if she eats those). Anyone can make an account – if you like Gaga, you should do it.

Built by TechHAUS (the Haus of Gaga), ARTPOP is changing the game and pushing it a bit further. In an interview with Women’s Wear Daily, Gaga states that “the point of ARTPOP is that art and pop can have an exchange, put it out there, whether in a museum, on the Internet, for a single cover or for the press — it all will have its moment.”

The ARTPOP app and record are statements, points of creation at which fans, supporters and the artist herself can collaborate and share their projects – the aim is to truly use social media as a guiding creative force. With collaborations with Inez & Vinoodh, Robert Wilson, Marina Abramovic and Jeff Koons, Gaga is expanding her scope and allowing for a more multi-faceted end product. She hopes to create an audio-visual experience with ARTPOP that defines art as a vessel through pop culture/music, that can spread itself out cross-platform and recreate what she called the auras of humankind.

The app is FREE  & available in App Stores on your devices – once the app is downloaded, you can purchase the music through there but really you can do it in whatever order you’d like. The app will have two major interfaces: the Trackstar (allows users to make their songs and share them) and the Arthaus (make an cyber-installation, virtual sculptures and share them as well).

Her first song off the new record just came out, along with the official music video – check it out & look at Gaga’s new look. It’s a whole new Gaga Era.

For more information on Gaga and her new record click here

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