By SoundCtrl
With a global musical sprawl, it is often hard for emerging artists to procure production that matches their style. This is especially true in hip-hop and R&B, where beat selection is just as important, if not more, than the flow of the lyricist him or herself. BeatStars looks to bridge that gap with a platform that facilitates sales of beats by established producers to artists in search of production for their records.
Founded by Abe Bashton in 2011, BeatStars has already helped its beta users earn over $500K in its first few years. Now the service has 100,000 active users, including esteemed producers such as !llmind, Focus, Havoc, and EASKI. Producers looking for a more tailored experience can upgrade to Pro Pages, which are customizable profiles that allow producers to sell directly to artists, and more importantly, retain 100% of licensing fees.
Though the shopping and automated licensing will certainly only grow in the next several years, the question at hand is whether this sort of hands-off production will result in less personal music. The best relationships between artists and producers, even with the segmented rapper/producer workflow, have resulted from two artists working together on one music idea. The pop industry as a whole will definitely begin to take platforms like BeatStars into account to cut production costs, but hopefully not at the cost of sacrificed quality. However, BeatStars seams like a successful, niche service that values producers and showcasing their talents.
Check out the introductory video for BeatStars below, and visit www.beatstars.com to check out producers, beats, and top charts.