By Nicolas White, Editor-in-Chief at Rukkus.com
Where do you get concert tickets? Mull this over for a moment. It’s the kind of question that’s followed by a head scratch and a moment of hesitation, and then: “Well, I usually just…” but hold it right there. Has any convincing answer ever begun in that manner? Certainly not. So why does such a common question create such uncertainty?
It’s beyond comprehension that the most promising revenue source of the modern music industry (live music) also happens to be the least consumer-friendly. There’s no main forum like iTunes or Spotify to streamline the ticket buying experience, which leaves the disjointed, yet extremely lucrative market wide-open.
Consider this—more people are going to concerts than ever before; concert tours are the new LPs. Live music is booming and festivals are popping up like weeds across the U.S, as Woodstock is annually recreated in the desert of California and on a farm in Tennessee. But for ticket buying, the song remains the same.
It seems as though tickets are always purchased in a cloud of unknowing—you coordinate with friends last-minute, wait too long for prices to drop, buy on impulse, or even hear about your favorite artist playing after the show already happened. Quite frankly, it’s a nightmarish experience, and it hasn’t improved since the days of waiting on-line outside of a box office window.
Out of the depths of ticket buying inefficiencies rises a slew of ticket providers, not only on the primary market, but on the secondary market as well. While the primary space is still dominated by major players, the latter is becoming increasingly overpopulated. It’s gotten so confusing that most consumers don’t know the difference between a primary and secondary vendor, nevermind which one offers a better deal.
Despite its prevalence, there’s no rhyme or reason to this space, and fans are just as likely to find a good deal on one site and grossly overpay on another. With this inconvenience comes Rukkus, a company founded on the core goal to improve the fan experience, and shift the attention from ticket buying woes, to what’s most important―the music.
By partnering with dozens of primary and secondary market ticket sites, Rukkus possesses the largest ticket inventory on the web. Think: the Kayak.com of concert tickets. It’s a service built to give you the best deal, and get you closest to that guitar solo in the process, without the unnecessary hassle.
The truth is, there are great deals on tickets out there (many even fall below face value) but it’s far too time-consuming to scour the infinite places they’re found, and that’s where Rukkus comes in. The site provides a personalized experience based on the fan’s musical taste, and puts the focus back on the consumer, while others ignore them in favor of a bottom-line. Perhaps it’s because at the end of the day, Rukkus was built by live music fans, for live music fans.
Nicolas White is a writer for Rukkus, a revolutionary way to find the best deals on concert tickets. Visit www.rukkus.com to explore further.
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