In a data report entitled “The EDM Fan Social Media Listening Study,” the online ticketing service Eventbrite profiled the listening, social, and lifestyle habits of fans of electronic dance music (EDM). EDM’s popularity has risen in the last few years, as mainstream iterations of electronic styles such as dubstep, trance, electro-house, and progressive house have permeated the pop music industry, creating a new and frenetic fan base bolstered by social media platforms.

Eventbrite’s findings aren’t wildly surprising, but a few points do prove a distinction between fans of EDM and fans of…well, everything else. First, EDM fans are typically social media addicts, Tweeting 6 times more than average Twitter users, with 72% more frequency than general music fans. Described as “social media exhibitionists,” EDM fans demonstrate a higher instance of indiscretion online, sharing highly personal information about their lives on social media channels.

Second, EDM fans are overall less concerned with actual artists than they are with events in general. Dedicated music fans were shown to be twice as likely to show support for their favorite artists, though EDM fans drive conversations about music and concerts — though typically limited to EDM.

Overall, 14% of all EDM fan conversation was driven by EDM subculture topics, such as PLUR lifestyle discussion and EDM Podcasts and DJ mixes. Online, they talked about developing their dancing routines, and they used social media as a communication tool with their rave family. 

Finally, EDM fans have an affinity for photos, videos, and social media conversations during events, which attracts other fans who are unable to attend these particular concerts. Eventbrite remarks on the huge opportunity for high-quality streaming platforms that can effectively broadcast these events to mobile, for EDM’ers glued to their phones, pulling for the day’s 11th Tweet.

Check out the infographic below showing the findings from the report:

Eventbrite's EDM Fan Study

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