By Dave Mainella
Live Nation Entertainment, the ticketing and concert giant, and its LN Labs investment vehicle recently acquired Rexly, a social music discovery startup.
LN Labs is a newly formed division of Live Nation that focuses on cutting-edge technology and services to enhance the before, during, and after concert-going experience. The Rexly acquisition is a step in that direction.
Rexly, a San Francisco based and angel-backed startup, makes an iPhone application that helps users discover and share music with their friends. The App connects to iTunes and Facebook and provides and easy and seamless way to share songs through social media networks.
The deal, of which its terms were not disclosed, was announced in a blog post by Rexly cofounders Joel Resnicow, Kyle Fleming, and Bradley Lautenbach.
The Rexly team will open a San Francisco office for LN Labs to develop mobile opportunities.The Rexly iOS App will remain available and continue to be developed.