Guest Post: Choosing Music For Your Ads
By Simon Brown, Publishing Manager at Lemoncake.com When you hear a catchy tune or song on an advertisement, you rarely forget that product. Whether or not the product is something that interests you specifically, a track that plays into your emotions will make for a memorable ad. Carefully selected music attracts the audience and contributes
[Interview] Billy Chasen, Co-Founder of Turntable.fm, Discusses Turntable Live
By Kira Grunenberg The avatar-based DJ service Turntable.fm has taken quite a journey. Introduced to the market as one of the most hyped music startups of mid-2011, the company has since struggled to stay relevant. Now, the startup is adjusting how it taps into live & social with an elaborate re-launch: Turntable Live. Turntable Live
[Interview] Matt Loszak, Founder of JamCam
By Dave Mainella Vine gives you your 6 seconds of visual fame. And Instagram recently launched competing video functionality. But JamCam brings music into the equation. JamCam, designed by 23-year-old Matt Loszak and available for iOS, allows users to create 15-second videos without interrupting the song already playing on their iPhone. In fact, it pulls
Recap: Funkmaster Flex at the SF MusicTech Summit
By Dave Mainella Those in attendance at last Tuesday’s SF MusicTech Summit were treated to a full day of thoughtful events and discussions from some of the brightest and most forward-thinking in the industry. SoundCtrl Co-Founder, Jesse Kirshbaum, had the opportunity to lead a conversation and Q&A with Funkmaster Flex, the legendary DJ and producer on
[Interview] With Their Stunning Crystallized Volcano, Krewella Hopes to Blow Fans’ Minds
By Carolyn Heneghan We all know what happens when light hits a crystal. The light is refracted and dances about, creating a visually pleasing physical reaction. Now what happens if you introduce colored LEDs, a wealth of crystal-simulated mirrors and electronic dance music courtesy of female producer-and-vocals duo Krewella? 2013 FlashFWD honoree for Best in
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Spotlight.fm Helps Artists Earn Placement on Tours, Features on Albums and Much More…
By Brian Parker After surprising success in the music industry, the founders of competitive social media platform WomStreet are geared to launch their new, music-focused Spotlight.fm. Spotlight.fm will host competitions by musicians and labels, in which artists will submit their songs and remixes to earn spots on tours, features on albums, and gain exposure with