By Carolyn Heneghan

Total bummer you couldn’t make it to SXSW this year, right? All of the amazing concerts with tons of big-name and up-and-coming artists to discover, just out of your reach this time around. Wouldn’t you love to be a fly on the wall and catch all the action from afar?

Now, with “The Heart of Austin” showcase from Sony Entertainment Network, you can, all from the comfort of your own home. And all you need is your PlayStation 3 (where admittedly you were spending that missed concert time anyway, yes?) Using the Live Events Viewer app on your PS3, you’ll be able to enjoy The Heart of Austin showcase’s broadcasts for three days of the expansive SXSW lineup, from March 12th through 14th, for free through the app or an online stream.

Through a partnership with ‘stache media, Entercom Communications, Lively, and King’s Hawaiian, Sony has taken over two downtown, next-door-neighbor venues, The Market and Hangar Lounge. From Wednesday through Friday of this week, Sony will bring you a heavy helping of some of the excellent live performances you thought you’d miss out on. Plus, according to Sony, “Music Unlimited & Video Unlimited will also have a setup within Hangar Lounge to experience the service between sets.” Sets begin around 4 to 5 p.m. and end around 12 to 2 a.m. each evening.

Lineup

The lineup includes a total of 54 bands and musicians from across the country. On Wednesday, you can catch The Revivalists, UME, The Grahams, and Oh No Fiasco at The Market and Rev Gusto, The Architects, Nightmare The Cat, and Nothing More at Hangar Lounge. Thursday features Nicole Atkins, KKDO Local, Black Cadillacs, and Lucius at The Market and Crobot, Wild Party, Johnnyswim and Samsaya at Hangar Lounge. And on Friday you can catch Los Lonely Boys, Ingrid Michaelson, The Orwells and Magic Man at The Market and Travis Scott, The Bots, Kreesha Turner and Wonder Broz at Hangar Lounge.

Any of these sound familiar? This is just a sampling of the wide range of talent performing at this one-of-a-kind showcase. You can view the full line-up on Sony’s blog or below. You can also check out a playlist for The Heart of Austin showcase on Sony’s website.

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The Potential of Live Concert Showcases

Live concert streams are nothing new, but the fact that a company as large as Sony has jumped on the bandwagon is a great sign for music lovers who are often distraught over missing their favorite bands and artists perform around the world. Being able to stream the shows to your television via PS3, rather than your computer or mobile device, is a bonus as well.

As the market for live streaming concerts grows, a unique opportunity extends far beyond venue walls. Global music sharing will no longer be limited to streaming music and videos, which are typically seen post-event, even when recorded live.

Now, all of the excitement of a live shows will be universally available from the comfort of home. Granted, streaming live shows can never replace actually being present in a venue or at the foot of a festival stage, but it’s the next best thing for live music lovers.

Bands unable to tour and travel will be able to share their performances with fans and potential fans around the world, earning more of a following without ever having to leave their hometown — which is a limitation many bands and musicians throughout the world face. Live performance streaming is yet another unique outlet offered by the Internet that can increase band exposure on a wider scale, with relatively minimal effort for the band itself, aside from the videography setup.

SXSW is an exciting showcase for the music industry, and you can still get a taste of what the festival has to offer thanks to Sony and its partnerships. Tune in this evening with the Live Events Viewer app on your PS3!

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