Headliner.fm’s Travie McCoy Case Study

This post was taken from the Headliner.fm blog.
Travie McCoy has had a big year. Travie released his solo debut, Lazurus, and his single ‘Billionaire’ was a top 10 hit. We had the opportunity to work with Travie, promoting ‘Billionaire’ to music fans via our site. Here are some of the results from our campaign:

Travie reached [...]

New Music Seminar Recap

I’m not gonna lie. I didn’t go to many panels at New Music Seminar this past week. Most of my time was spent catching up with friends and acquaintances as well as meeting some interesting people for the first time. After all, a lot of a conference happens outside of its panels…intros, cutting deals, making [...]

Is Foursquare the next move for music?

Almost every time I see Jesse Kay, he asks me if I have signed up for Foursquare yet and every time I keep telling him no. It’s not that I’m a hater. I think Foursquare is a very catchy and slightly addictive concept. I try to avoid spending time on a social network [...]