VEVO & XBOX Music Partner with BandPage to Empower Musicians and Drive Fan Engagement

By Dana Sedgwick

A 2012 FlashFWD honoree for “Best in Artist Support,” BandPage has evolved over the years to provide artists with a central profile to control all their artist information and pages across the web. For long, the more than 500,000 artists currently on BandPage have been able to use their BandPage profile as a means to keep their branding consistent and their information up to date across a wide variety of platforms including SoundCloud, Pandora, WordPress, Twitter, Facebook and more.

As of today, for the first time ever, these artists will also gain access to Xbox Music, Microsoft’s premier entertainment service for the TV, phone, PC and tablet and VEVO, the world’s leading all-premium music video and entertainment platform.

In a move that is indicative of BandPage’s mission to be the most effective platform to engage fans and increase artist revenue, the company has partnered with VEVO and Xbox Music to enable musicians to deliver and manage their information directly for the first time on those services including ticketing information, tour dates, merchandise, bios, photos, videos and more.

Hopefully the first step of many, these partnerships indicate a shift in favor of artist empowerment and demonstrates the value of presenting engaging content:

“BandPage offers a great way for musicians and bands to connect directly with their community,” said Jerry Johnson, GM of Xbox Music. “Our customers love the visual experience that comes with Xbox Music on their televisions, phones, and PCs. Leveraging BandPage, an artist can now connect with their fans on Xbox Music using their own words and imagery. It’s a simple but powerful thing.”

And it’s not just about fan engagement. Keeping information up to date means an increase in artist revenues as well.

“Musicians lose revenue when there is a wrong ticket link to their show or when it’s not even listed. We can’t engage our fans if there’s an outdated bio or photos,” said Rusko, DJ and musician. “Now I have the ability to change or add that information and that makes a significant impact to our bottom line.”

For a partner like VEVO, it’s about keeping fans on their site as long as possible by giving them relevant content up front… the last thing a major platform wants is for a viewer to leave the site in search of more information. As President and CEO of VEVO, Rio Caraeff, stated:

“VEVO viewers like to engage with their favorite artists beyond watching their music videos. Through BandPage, we can offer our viewers the most up-to-date artist information across the VEVO platform. This is a win for the artists as well allowing them to share their story with their fans while more effectively promoting and selling tickets to their live shows and merchandise.”

These deals show BandPage’s true vision: that targeted marketing and engagement doesn’t exist solely through social media, you have to find the fans where they reside naturally. As CEO & Founder of BandPage, J Sider, acknowledges, “Over the last couple of years, these music and entertainment platforms have grown to hundreds of millions of fans and will create a new era of targeted marketing and engagement for the music industry.”

We’ll have to wait and see if other BandPage totems make the cross over – such as their new commerce platform “Experiences.” But as the only route to an updated, accurate identity on VEVO and Xbox Music, BandPage can definitely expect to see new interest from artists and fans alike.

Comments

comments