Grab A Gralbum: A Combinative Format Of Music, Media, and Stories
It’s almost ironic that the touchscreen device, a modern day tool so devoid of physical direction or instruction, has become such a well of potential for changing human perception. This flat, innocent-looking machine has prompted a wave of hybrid artistic formats that combine mediums nearly as old as life itself. We have seen and explored examples of such endeavors with the likes of Roundware, Thicket, Tender Metal and others.
The effort to change our perception, interaction and definition of music and other art forms continues on, with a fascinating combo-concept presented in the form of an iOS app dubbed the “Gralbum,” which officially launched last night at Soho Arthouse.
“Can you touch music? Get lost in a world of sound and light, immersed in the artist’s creation? Feel the story the music tells, privately, only to you? Of course you can, now. This was the future of music, but we’re here now.”
–Gralbum Collective
The series of questions posed by Brooklyn-based, Gralbum Collective, the company behind the Gralbum app, (both founded by Sarth Calhoun, a soundscape producer and electronic musician who has performed alongside Lou Reed in the Metal Machine Trio,) poetically summarize what the Gralbum app is out to show and provide. Gralbum is a new outlet for creatives to generate uncommon artistic, musical and literary experiences. Still, what does it mean to “check out a Gralbum”?
Think:
Narrative with words,
Graphic novel
Music comprising a concept album
the result is a Gralbum.
The app itself is deemed a multimedia publishing platform and functions like a self-contained “shop” for Gralbums; some free and some offered as in-app purchases. The inaugural Gralbum, known as “The Book of Sarth” is both in the Gralbum store and is a separate app unto itself, packing 30 minutes of direct-able content, two music videos, an eight song album (available for isolated listening through email export) and a graphic novel component amounting to 100 pages.
Artists offer various media, from photography to sketch drawings, paintings, animations and film-esque clips; collaborating with storytellers and musicians with intriguing compositions that often stray from the mainstream path. These separate but related and imagination-fueled elements are melded together as a Gralbum and what readers/listeners/explorers are given, is an immersive work of art that is neither wholly passive, nor entirely manual from start to finish. If this explanation seems vague, it’s due to the fact that each Gralbum is vastly different from the next—how they play out is partially determined by the style of music that informs the imagery, and also by how the reader/listener traverses between the audio and the visual.
The music offered by some of the first Gralbums include works from Leah Coloff, Bora Yoon, and Adam Matta among others still to come.
When Calhoun asks, “Can you touch music?” he is not being sardonic. The touchscreen aspect comes to the forefront once a person examines the imagery presented, as music plays in the background. Users can pinch, grab, zoom, and swipe all in typical i-device fashion and for some Gralbums, this has a direct affect on the artwork that comes in and out of view. Gralbums are far from just a story with flat pictures set to music. Conversely, simply tap an image once and the view smoothly transitions to a full screen orientation, referred to as the “director’s view,” which is all the more visually enjoyable, when viewing the mixed mediums on an iPad.
You can follow Gralbum Collective on Twitter and find them on Facebook.
Below is a video highlighting the beauty of The Book of Sarth in full audio and motion view, as no words can entirely describe:
BOOK OF SARTH from Jacob McCoy on Vimeo.
Kira is an old school music nerd with a love for all things creative; always searching for music’s common ground. She graduated with an M.A. in Performing Arts Administration from New York University. Drop her a tweet @shadowmelody1.
