Lively Introduces Instant Access To Recorded Concerts

By Carolyn Heneghan

When you’re fiddling with your phone and attempting to take photos or videos of a concert, you can hardly enjoy the show. You want to bring a piece of the memory home with you, but you actually establish a memory by fully experiencing the performance with your eyes rather than through a screen. Wouldn’t it be nice if you could have access to audio and videos of the show as soon as you leave, without having to capture the media yourself? Now with the Lively app, you can.

Lively is dedicated to providing high-quality audio and video of live performances to its users while also offering a platform for artists to interact with their fans on another level. The quality of the audio and videos far surpasses anything you could capture with your phone while at the show, so you can relax but still bring home high-quality versions of the memories when you leave.

According to Lively’s latest press release, Lively’s team has quadrupled in size since it first launched in May 2013, and they’ve also moved into a state-of-the-art facility in Seattle. They’ve now worked with more than 110 artists in 47 venues across the country, and they’ve delivered thousands of app downloads. Capitalizing on their early successes and developing the improvements needed to take the app to the next level, Lively’s team has now officially launched its updated version two of the app.

On this new version of Lively, which focuses on improving the overall mobile experience of the app, added features include:

• A sharp new menu providing easy-access to the growing list of available shows and content in music, comedy, fashion, talk, and more.
• Sharing capabilities and access to social channels available on the swipe and scroll menu.
• Additional swipe gestures for easy navigation throughout the app.
• The ability to build playlists and share tracks from lists or the entire library.

These new features improve upon Lively’s core technology, the patent-pending Lively Audio Manager (LAM), which is the mechanism by which live recordings can be made available to fans. Essentially, LAM is a free app for the iPad that enables engineers to record a stereo mix from the soundboard. When the show is finished, the mix down of the recording is sent directly to the app. The audio is available on the app right after the show, and professional video is available the next day. All-in-all, it is a simple, streamlined process that makes getting these live performances out there that much easier for artists and engineers.

How Lively Can Make a Difference in Artist-Fan Interaction

When fans want to take a piece of an artist’s live performance home, they’re already trying to deepen their relationship with that artist and his or her music. However, some of that experience is taken away when a fan has to fiddle with a smartphone to get a recording going. Lively enables fans to take home that piece of the performance without having to record it themselves. Already, Lively has had a direct impact on how the artist and fans interact with each other during the performance itself.

Lively continues to affect this artist-fan interaction when the live performance is complete as well. By making these high-quality audio and video recordings available, those fans get to relive the magic of that performance on-demand. In addition, fans who couldn’t make the show are now able to enjoy the experience of at least listening to or watching the live set from their mobile devices. And finally, music lovers who have never heard the artist’s music can check out the live performance and potentially become new fans.

Armed with these new features and upgrades, Lively is poised to take the music industry by storm by introducing a concept that can revolutionize the way people approach capturing their own recordings of live music performances. Simply put your phone away, and enjoy the music the way it was intended–in the moment.

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