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Headliner.fm’s Travie McCoy Case Study

Posted on | October 25, 2010 | No Comments

This post was taken from the Headliner.fm blog.

Travie McCoy has had a big year. Travie released his solo debut, Lazurus, and his single ‘Billionaire’ was a top 10 hit. We had the opportunity to work with Travie, promoting ‘Billionaire’ to music fans via our site. Here are some of the results from our campaign:

  • Travie reached over 5 million new fans.
  • Travie connected with over 9,000 artists to help promote “Billionaire” through recommendations.
  • 8,197 clicks of the “Billionaire” video on Youtube.
  • 2,454 visits to Travie’s official website
  • 6,420 clicks of a free download link for “Billionaire”
  • 22,000+ overall clicks.

Here’s what Fueled by Ramen’ senior director of new media Adam Samiljan  had to say about the campaign:   

“Headliner made it incredibly quick and easy for us to help Travie McCoy’s ‘Billionaire’ single reach over 5 million new fans. We got amazing results from the campaign…hits on the music video, music downloads and new followers on Twitter. Thank you!”

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