Mixify Launches Clubcast to Livestream Electronic Music Events 

Mixify, the NYC-based livestreaming platform, has announced a new platform catered to the growing global community of electronic dance music artists and fans. Appropriately named, the Clubcast platform coincides with Mixify’s recent Series A round of investments, worth $1.8 million.

Make of it what you will, but the electronic dance music (EDM) market is steadily growing amidst a decline in attendance for other music genres. Clubcast is taking advantage of a market of EDM fans who are, anomalously, willing to pay to live-stream exclusive sets by the genre’s top performers.

The Clubcast platform uses minimal-loss video compression and HQ audio for its streams, ensuring the highest quality for streams across the globe. With the new platform, artists could open a new source of revenue by “playing multiple venues, countries, or continents at the same time,” while cutting the overhead costs of traveling to secondary markets.

Jamie Olsen, the lead investor in Mixify’s recent funding, drives the point even further by saying, “It also has enormous potential for DJs to be in four different continents in the one day. A New York DJ could start their Friday morning off with a live set into Sydney, Australia, followed by shows into Asia and Europe, all before it even gets dark.”

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