150 Trademarks for sale

Posted on | December 1, 2010 | No Comments

Yes. There will be an auction for one hundred and fifty trademarks. Check out the video below and register here.

However, if a company trademark is grounds for a potential sale, could the same happen in music with logos or band names? Would there be a demand and supply? And more importantly, would the fans be cool with it?

In theory, such a sale would go against everything that music stands for. On the other hand, if bands and fans can get over the fact that it isn’t selling out anymore and accept corporate sponsorship, then this could be a possibility. For example, a broken up band could sell their name or logo to other bands to reuse, to brands for advertising, or even directly to fans. But then again, would they be able to have their inevitable reunion tour if they sell their trademark?

The fans would be an interesting possibility especially since they buy broken drum sticks, tore sweaters, nail clippings, and so forth. What prevents Lady Gaga from selling her stage name to a rich and crazy superfan in 40 years? I don’t suggest that that should happen, but it might be an inevitable possibility.