The following press release was forwarded to me by The Recording Academy:
The Recording Academy has launched a new mobile app with matching microsite for the 53rd Annual GRAMMY Awards. MusicMapper, available for Apple’s iPhone and Google’s Android, is a mobile application that marries the latest geolocation tech trend with your favorite music memories. MusicMapper allows users to tag locations on a map with a music marker, powered by Rdio, while www.musicislifeismusic.com extends the mobile experience by allowing users to interact with the application data even further.
The tagging process using MusicMapper is easy: search for an address or tap your location, search and select a song, and add an optional note before submission. You can share your tag by posting to your Facebook profile or Twitter account. The app integrates with Flickr and Foursquare data by highlighting concert venues via Foursquare, and promoting Flickr photo data of GRAMMY-related artists and venues.
Several featured artists will be using the app and their tags are featured on the map by a special marker. For example, by filtering the map for music artists, you can see several tags and notes posted by Katy Perry. More artists to be released as we get closer to the show. MusicIsLifeIsMusic.com allows you to place a tag wherever you like, whereas the mobile app limits the user to searching for addresses, or tagging their current location. The microsite also has a nice timeline view that lets you scroll through the entire timeline on the system. Scrolling through the timeline lets you view tags by other users, and highlights the tags you placed, as well as those of any featured artists. There will be enhancements to MusicMapper released in the coming months. The Academy is in touch with the evolving digital space — geolocation services are hot right now, and music has always had a close connection to how people socialize online.
