By Carolyn Heneghan
Music and social media go hand-in-hand, particularly in terms of sharing music and information between artists, professionals and fans. While Facebook and other social media networks allow some of this communication, wouldn’t it be nice if there was a social network dedicated exclusively to the promotion and proliferation of music? Enter: AAMPP.
AAMPP (simply pronounced “amp”) is the latest social network to hit the music scene. Music is its bloodline, and musical interaction its heartbeat, steadily pumping out all of the information and media you could want on your favorite artists. AAMPP’s mission is to connect all sides of the music production and consumption spectrum to encourage deeper, more personal interactions. It also provides a collective space where musicians, producers, managers, agents and other music professionals can engage with each other and music lovers alike.
While musicians and music professionals already find themselves creating profiles on traditional social media platforms, no other network is going to offer the music industry and its fans what AAMPP can. On AAMPP, your profile is called your Music Identity, and it is a complete showcase of all the information you want to communicate to your fans and the rest of the industry. This includes a biography, photos, videos, music styles and genres, events, thoughts, and of course, the music itself.
Musicians can upload, download, share and Shout (a post or status update) their music, photos and videos across the network. Similar to a timeline or news stream, Pulse on AAMPP is how musicians and professionals post content for others on the network to see. Pulse can be used like any other social network, except with a limited network of music fans and other industry professionals. In other words, users have direct access to those who are most interested in what they have to say and the content they have to share.
AAMPP debuted its website in beta but has now graduated to a striking landing page complete with a new tour page and re-energized slogan, Connecting the World to Music. Still in its early stages, AAMPP developers plan to roll out many new features in the coming months. Currently there are different types of Music Identities, but the main difference is that each type shows where the user fits along the music fan-industry spectrum. In the future, each of those types of identities will have special features tailored to each end user. AAMPP developers are also always working on improving the functionality of different buttons and areas of the site and profiles to foster the best environment and provide an optimum experience for the network’s users.
Some new features include AAMPP Instant, a beta-selling program that allows musicians to sell their original music directly through the AAMPP platform while receiving a higher payout per track or album than other industry competitors. According to the AAMPP press release, artists will also be able to track their transactions in real time, keep record of their transaction history and request payment directly from their AAMPP account.
Similar to other music streaming and downloading sites, AAMPP allows users to create and share playlists outside of AAMPP from the music they listen to on the site’s new and improved music queue. Also, similar to other social networks, AAMPP has given users the ability to see and set certain types of notifications that they would like to receive either through the platform itself or via email, such as for when someone follows them, Shouts on their Pulse, comments, loves or Re-Shouts their Shouts, or plays or likes their songs. Finally, at the request of its users, AAMPP has created an iPhone app to provide an even more personalized experience for fans’ music discovery and artist interaction.
What’s important and unique about AAMPP is the sense of community that it creates. It’s one that’s even tighter than those formed on the traditional social networks because it is solely focused on music. Everyone is there for related reasons: to listen to or share music, to learn about musicians, find out where their shows are, or to provide this content to that section of the user base. When it comes down to it, communities formed around music are often much more tight-knit and personal than others, so a positive experience with like-minded individuals is to be expected.
If you’ve been looking for a new, unique and easy way to discover new music, AAMPP has it all. With a slew of indie and established artists already on the roster, its launch is sure to attract still more musicians—all who await to be found by their new coterie of fans.
AAMPP is available for free download from the iTunes App Store. You can also follow AAMPP, its progress and its featured music on Twitter, @AAMPPnetwork.
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