via The Phat Startup

As in business, the rules around funding your business change. Whether it’s self funding or outside capital, there comes a time when you might need some extra cash to expand your business.

Self funding or bootstrapping your business would be the most ideal and something to brag about, but when should you start seriously considering raising funds? Do you really need to give up some of your equity? How much should you ask for, when?

This month we grabbed our friend Brian Watson of Union Square Ventures to fill us in on the new rules of start up funding. Brian is an analyst there and gets to evaluate start ups for a career, so he knows his stuff. If you want to know Brian’s background and such check out our previous interview with him. This talk was strictly about that C.RE.A.M. and over 40 people packed the room to learn.

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About The Phat Startup:

From Jay-Z to Warren Buffett there is no denying that Hip Hop has embedded itself all over the business world while influencing some of the greatest minds to date. We aim to show the correlation and lessons to be learned between Hip Hop and the Business World.

Starting a business is not easy but it can be done with determination and passion. We decided to start The Phat Startup during a Startup Weekend that focused on music and gaming. We realized that many of the attendees were inspired and actually learned from many of their favorite Hip Hop figures. We decided to bring these lessons to life while also providing an educational platform that people could use as inspiration or to get started during their journey as an entrepreneur.

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