Get to Know Rik Cordero:
After graduating from the New York Institute of Technology with a B.F.A. in computer graphics, Cordero began to do design work for many entertainment companies. In 1999, he started his own film company Three/21 with the goal to make innovative videos. He soon became known for his films and for his guerilla filmmaking campaigns and use of internet marketing. With his use of affordable HD cameras and filters, Cordero created a gritty image that would redefine the hip-hop music video. Cordero has since worked with Jay-Z, Nas, Snoop Dogg, Busta Rhymes, The Roots, Q-Tip, Ghostface Killah, Beanie Sigel and John Legend, KRS-One, Darryl McDaniels and others. “Thanks to Cordero’s innovation,” says XXL Magazine, “although the revolution is no longer being televised, it’s still going down.”
Read about Rik’s new film “Inside a Change” at his website http://www.three21media.com
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