In the old days, music industry insiders could get a pretty good idea of what was happening in “the biz” by watching various gatekeepers in radio, television and retail. Today’s socially-networked music scene presentsgreater opportunity to analyze anonymous listening usage, but it’s harder than ever to keep tabs, as fickle audiences migrate between online music outlets — many of which offer similar catalogs.
BigChampagne gets real-time data feeds deeper than what is surfaced to consumers on various services: iTunes, broadcast radio, Last.fm, retail outlets, Rhapsody, and file-sharing networks. It collates this data so that music and marketing people from interns to executives can see what we’re listening to on various networks, allowing them to plan tours, choose singles, and figure out where to advertise. Continue reading…
Author: Elliot Van Buskirk
Source: Wired
Comments