SoundCtrl is excited to announce our Music Hub at Social Media Week, featuring two days of programming in New York City.

Wednesday, February 15
Hearst Tower, 300 W 57th St, NYC

9:00 am – 11:00 am:
SoundCtrl’s Creating Music for the Social Web
Moderated by Jesse Kirshbaum – CEO, NUE Agency

Music consumption has changed drastically with the advent of social media and digital distribution. Digital channels for recommendation and discover are fluid and rapid, encouraging the creation of viral content that sweeps through our social networks and is shared peer-to-peer. Has the creative process been changed because of this? With music rapidly becoming less of a product and more of a utility, which is more important: To sell? Or go viral?

Panelists:

Josh Deutsch (CEO, Downtown Records)
Maura Johnston (Music Editor at Village Voice)
Chris Kaskie (President, Pitchfork)
Asher Roth (Recording Artist)

1:30 pm – 2:30 pm
Reflecting on the 54th GRAMMY Awards: Digital Partnerships, Social Media and Innovation

Following the 54th GRAMMY Awards, Beverly Jackson of the GRAMMY team will head to NYC to recap the Social, Digital, and Mobile initiatives that went into planning and executing the award ceremony this year – What did and didn’t work? What is the future of this historic institution and how do they adapt to a continually changing digital and social environment? Q&A will follow presentation.

Presentation by Beverly Jackson (Marketing, Strategic Alliances, and Social Media – GRAMMYS)

Thursday, February 16
Dominion Theater, 428 Lafayette Street, NYC

All events will be streamed live at redbullusa.com/musichub

10:00am – 10:45am
A Conversation with Nick Jonas, moderated by Jason King

Jason King, celebrated music critic, author and Academic Director for The Clive Davis Institute of Recorded Music at NYU, sits down with best-selling recording artist turned Broadway star, Nick Jonas, to discuss how Social Media has been woven into his music. Starting from the very beginning with The Jonas Brothers and working to his recent move to Broadway with Les Miserable and How to Succeed in Business Without Really Trying, Jason and Nick will discuss how social media plays into the creative process and what the most effective platforms to engage and leverage a large fan base are.

11:30 am – 12:30 pm
Nightlife Disrupt: Social Media’s Impact
Moderated by Vikas Sapra, DJ, and @NYNightlife – Anonymous (virtual moderator)

The Nightlife Industry has only recently started to utilize social media tools. Many currently use it to broadcast events, parties, and causes; however few are harnessing social media’s ability to engage their audience. These digital tools lift the veil from nightlife, increase transparency, and disrupt the role of exclusivity. Will exclusivity be replaced by experience? Will we become content producers – live-streaming our events and big-name DJ sets? How will we adapt to this new environment?

Panelists:

Michael Gogel: Nightlife Week, PPX World & Permanent Guestlist, Founder
Steve Lewis – BlackBook Magazine, Nightlife Correspondant
Steven Rojas – GrandLife Hotels, Social Media Director
Mick Boogie – MickBoogie.com, DJ
Liz Cebron – Syndicate Media Group, Associate Partner

5:30pm – 6:30pm
Translation Presents Connectivity: Discovering The power of social communities in music
Moderated by Marcus Collins, Director of Social Engagement at Translation LLC

Translation leads this discussion on how connectivity is becoming the focus of dialogue within the music industry. Experts with perspectives in social discovery, promotion, performance & content creation will help us understand how to better leverage relationships in the new music landscape.

Panelists include:

Paul Sinclair (SVP Digital, Atlantic Records)
Constantine Roussos (dotMUSIC Initiative Leader)
Steve Toy (GM – Billboard)
Angela Yee (Host of Power 105.1 The Breakfast Club)
David Sonenberg (Owner – DAS Communications)

7:00pm -8:00 pm
“I Know The DJ: How Social Media Has Fueled the Explosive Growth Of EDM in America”
Moderated by Zev Norotsky of Elektro Magazine

Panelists:

Eddie Dean (President Pacha New York)
Lee Anderson (AM Only)
Laurence Lui (Astralwerks)
Justin Kleinfeld (Rephlektro)
DJ Junior Sanchez

8:00pm – 10:00pm
MIXER AND COCKTAILS w/ DJ Performance by Junior Sanchez – presented by Elektro Magazine

RSVP for all events is now CLOSED

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